🏆🥇 Winning Website 💻✨ ~
🏆🥇 Winning Website 💻✨ ~
Global Innovations & Solutions
From Concept to Digital Success — The Story of GIS's Winning Website
Role: Project Manager, Creative Lead
Methods: User Research, Wireframes, Prototyping, WordPress
Duration: 2021
Category: Website
Imagine a world facing a health crisis, where public spaces like hospitals and transportation hubs harbor unseen dangers. This was the reality during the COVID-19 pandemic, where anxieties around cleanliness ran high. Enter Global Innovations and Solutions (GIS), a company on a mission to bring safer disinfection solutions to market. They lacked a digital storefront – a platform to connect with potential customers and build trust. This is where our story begins, a tale of user-centered design, cutting-edge features, and a collaborative spirit that ultimately secured GIS's digital victory.
Project Details:
Client
Global Innovations and Solutions (GIS) provides innovative solutions that address and resolve public health concerns for the COVID-19 virus, as well as other viruses, bacteria, and pathogens that we encounter in our daily lives.
Problem
In an era where digital presence is not just an asset but a necessity, Global Innovations and Solutions (GIS) found itself at a significant disadvantage. Despite its potential to revolutionize the public health sector with innovative disinfection solutions, especially during the critical times of the COVID-19 pandemic, GIS's impact was stifled by its non-existent online footprint. This lack of digital visibility hindered their ability to raise awareness, maintain contact with clients, and uphold a positive image, ultimately limiting their reach and potential to effect meaningful change.
Background
GIS emerged as a beacon of hope during the health crisis, offering cutting-edge disinfection solutions aimed at making public spaces safer. However, their mission faced a substantial roadblock: the absence of a digital platform to connect with their target audience, which included facility managers, business owners, transit authorities, and even homeowners. This gap not only prevented effective communication but also fostered skepticism about the efficacy of their innovative products.
Releance
The relevance of solving this problem cannot be overstated. In a world increasingly reliant on digital information and e-commerce, an online presence is crucial for building trust, educating potential customers, and facilitating transactions. For GIS, whose products had the potential to significantly impact public health safety, the stakes were even higher. The ability to reach and engage with their audience effectively could mean the difference between widespread adoption of their solutions and remaining in obscurity.
Objectives
The primary objectives for creating a digital platform for GIS were clear:
To Invite Communication at All Levels: Establishing a channel for open dialogue with potential clients, partners, and investors from around the globe.
To Inform Consumers & Partners of Products and Their Benefits: Educating the target audience about the innovative solutions GIS offers and the tangible benefits they bring to public health and safety.
To Allow the Ordering of Products: Facilitating an easy and accessible way for customers to explore and purchase GIS's products, thereby increasing the company's reach and impact
Defining OUr User:
The user group consisted of facility managers, business owners, transit authorities, and individuals requiring surface cleaning solutions, including homeowners and cleaning services. Furthermore, given the innovative nature of our products, we aimed to attract interest from investors.
Key Findings
Demographic Concentration— The majority of interested users are in densely populated areas.
Skepticism on Efficacy— There's a noticeable skepticism among potential users about whether the technology will perform as promised.
High Demand— If the product delivers on its performance claims and is marketed effectively, there's a strong potential for significant demand and increased website traffic.
ideation:
User Flow
Our website project journey emphasized meticulous audience understanding and user flow, setting us apart in developing a user-centric, intuitive platform. This case study highlights our strategic approach and its impact on exceeding client expectations.
The Outcome – Our commitment to an in-depth research phase paid off, resulting in a standout website known for its ease of navigation and design. This approach, initially putting us behind schedule, ultimately propelled us ahead, showcasing the value of user-focused development in delivering a superior product.
The Approach– I advocated for a thorough research and brainstorming phase, understanding it was essential to truly grasp our users' needs and preferences. This deliberate pacing, though it appeared to slow us down, was strategic, laying a solid foundation for a design process that was genuinely centered around the user experience.
Understanding The User Flow—Grasping user flow was pivotal, guiding us to create a site that was not just visually appealing but intuitively navigable. Collaborating closely with our client, we mapped out a site structure that anticipated and addressed user needs, streamlining their journey from landing to goal completion. This focus on user flow allowed us to preemptively tackle potential frustrations, ensuring a seamless and engaging website experience.
In essence, our project underscored the importance of patience, in-depth user understanding, and a design ethos that places user experience at its core. By prioritizing user flow, we didn't just meet our client's needs; we crafted a platform that users found effortlessly enjoyable, reaffirming the critical role of empathy and user-centric design in web development.
Developing a Solution:
Final Designs
Each week we produced a new page and the website came into existence over the next couple of weeks. While I delegated tasks and came up with the layout of the pages, the rest of the team implemented the ideas into the site.
The Global Innovations and Solutions website project was a testament to the power of user-centered design. We started with thorough research to understand the target audience and their unique concerns. Our design combined engaging features like augmented reality with a strong focus on accessibility for all users.
Feedback from both the client and industry experts guided our refinement process. The resulting website showcased GIS's innovative technology with clarity and a focus on building trust. Ultimately, our strategic design and collaborative teamwork secured the client's win, a proud validation of our efforts.
Accessibility Features
ChatBot
Provide round-the-clock customer service
Answer FAQs and handle simple customer inquiries
Reduce the workload for human support staff
Improve customer satisfaction
Summary:
Strengths
Data-Driven Decision Making: We successfully integrated qualitative and quantitative data to gain deep user insights. This evidence-based approach allowed us to tailor the website experience, directly addressing both client goals and user needs. Our commitment to client satisfaction was evident in the outcome.
Key Learning Outcomes
The Power of Action-Oriented UX Writing: I gained a greater appreciation for how strategic headings can facilitate a smooth user journey and drive conversion. Using action-oriented language creates a narrative arc that reinforces the brand's value.
Mobile-First Imperative: A mobile-first approach is vital for user retention, satisfaction, and ultimately, increased revenue. Recognizing the dominance of mobile traffic (68.1% globally) underscores the importance of seamless mobile experiences.
Areas for Improvement
Data-Driven Decision Making: We successfully integrated qualitative and quantitative data to gain deep user insights. This evidence-based approach allowed us to tailor the website experience, directly addressing both client goals and user needs. Our commitment to client satisfaction was evident in the outcome.
Mobile Optimization: Despite overall strong performance, we recognize the need for greater emphasis on mobile presentation and user experience. Our target audience analysis revealed a high proportion of mobile users (64%). We should prioritize adjustments, such as repositioning product images, to ensure optimal mobile presentation.